Philip: There are two main challenges we came across that drew us to Qiwio.
Challenge #1 is the way the finance industry typically educates their employees. To work in the finance sector, there are typically a lot of rules and regulations in regards to the standard of knowledge financial advisors need to know to legally give financial advice to clients and in regards to the standards of practice in this industry. Traditionally, advisors will have to undertake physical education sessions with stiff compliance lawyers that are very costly and get handed a stack of papers for them to read and educate themselves in to be able to keep up with these rules and regulations. These practices are time-consuming, costly and just not fun at all!
Challenge #2, despite it being 2020, before Qiwio, there was no obvious solutions to obvious video marketing problems. How do you add buttons to your videos to convert viewers? How can you track conversions instead of video views? How do you make a video player fit your brand identity? 51 years after walking on the moon, thanks to Qiwio, humanity finally knows how to add a call to action button to a video.
We wanted to simplify the possibility for the audience to interact with our company – as well as having the ability to evaluate the results of our video marketing efforts.
So we had to give Qiwio a try at Wictor Family Office.