As a video company, you might think that we’re bias when talking about video marketing. And in some ways, sure, you’re right – but so are we.
The combination of commerce and video is changing the future of shopping and is not only extremely beneficial for brands, but offers consumers a whole new experience of online shopping.
So what is a “shoppable” video?
Shoppable video is a type of content that can showcase several products at once, adding icons and hotspots to make the video clickable.
If a shopper finds something they like, they can then click that specific product in the video to find out more information such as reviews, material, price and so on.
This reduces the amount of steps it takes to explore, decide and finally make it to checkout and thus creating a smoother shopping experience for consumers.
Providing interactive and shoppable content creates the ultimate combination of engagement, inspiration and information to let your target audience make smart and personalised shopping decisions. And better user experience means better conversion, brand loyalty and sales.
Video = Conversions
Videos are proven to considerably increase conversion rates, and even more so with interactive content. In fact, interactive, shoppable videos get twice the engagement then that of a linear video. And if you think about it, the reason is quite simple: You are catering to the shopper by stepping into their shoes and providing them with content they want to interact with.
Instead of having to scroll, search and explore to find the product they like, they can simply tap the video and find out additional details straight away. And since most people are indecisive, these quick steps can also lead to quick sales.
A part from the convenience it also tunes into another level of consumer behaviour, which is emotional connection. With video, you can catch peoples attention, tell your brand story, and provide a unique digital experience for your visitors to create a relationship with them that lasts for a long time.
Incorporating entertaining, informative and engaging shoppable video content to your strategy should be a crucial part of your Ecommerce plan. It has already been done for some time, but it’s not really until now that the technology is catching up to our desired outcome.
Shoppable video can boost sales and conversions while building brand loyalty at the same time – so it really is a no-brainer, right?