We all want to feel special, and the way we shop is no exception. Consumers are expecting to have their needs catered to them, and are actually frustrated by brands who don’t.
A customer-centric experience is a must to make it in the B2C dimension, so let’s uncover just how essential personalisation really is.
Building a strong relationship with your customer directly affect your long-term revenue, as personalisation can reduce acquisition costs by up to 50% increase engagement with 55% and increase lead generation by 46%.
A lot of brands are still missing the mark however, and struggle to provide relevant offers to their visitors – even though studies show that a huge amount of consumers are more than willing to share their behavioural data in exchange for more customised shopping experiences.
In fact, 80% of people who consider themselves frequent shoppers will only shop with brands who personalise their experience.
This engagement does not only result in recommendations to others and brand loyalty, but repeat purchases, increased sales and conversions.
The retail industries digital marketers are investing in personalisation tools more than any other business, both due to the fact of it’s high success rate, but also because more than 50% of them feel they don’t have enough customer data to implement the most efficient personalisation strategy.
One of the most cutting-edge tools for customisation is interactive video. This gives consumers the power to choose their own journey, which means you as a marketer can simply offer different options and collect data at the same time. By asking the right questions, your customers will take the right path on their own, without the risk of you as a brand or marketer trying to sell the wrong thing, or even something they’ve already bought.
Plus, interactive video increases purchase intent by 900% so if that’s not an incentive, we don’t know what is.
Remember, if you can’t provide a personalised shopping experience, the competition is just a few clicks away…