Email Marketing – A multi-billion dollar business. 

Reasons why you should invest in email marketing.

There’s been a long discussion regarding email marketing and if it really works, and we’re here to tell you that yes, it really does. In 2020, the global email marketing market was valued at $7.5 billion and is projected to increase to $17.9 billion in 2027. 

The spike of email engagement have continued to increase every year, and 91% of consumers use their email on a daily basis. 

It’s has a much higher success rate than social media, and using email to acquire new customers is 40 times more effective than Facebook and Twitter combined. 

So if you’re smart about it, you can create some serious impact with very little resources – studies say the average return on each dollar spent is $42. To put it in perspective that means 4,200% ROI, which is higher than any other type of marketing channel. 

But there are some rules to follow to create a truly successful email campaign, so read carefully friends. 


About 16% of all emails never make it to the receiver, and the reasons for this vary. But you can safeguard this issue by considering a few factors. 

One of the biggest reasons for email bounce rates are when marketers use stale emailing lists, and the price to pay it – is bad sender reputation. A vicious circle, quite literally. 

Regularly check your distribution list and remove inactive addresses. 

Also make sure to email frequently and set up an email authentication to make sure your campaigns end up where they’re supposed to. 


Although emails with personalised subject lines can boost open rates by 50%, only 2% of emails are actually personalised. Gives you a bit of a head start now, doesn’t it?  

Just sending an email to the right person is a great way to success – marketers using segmented campaigns note an 760% revenue increase. 


Including interactive content is always a winning strategy with email marketing. By adding a video inside the email boosts click rates by 300%, and add just putting the word “video” in the subject line increases open rates by 19%. 

Studies also shows that sending 3 abandoned cart emails results in 69% more orders. 


Just like when posting to social media, you have to be aware of the times you actually send your emails. Research vary slightly, but come to almost the same conclusion: 

The highest email open rates occurs on Tuesdays and Thursdays between 10 am to 11 am. Frequency is also a factor, so finding the balance between too many and too few is key. 80% of consumers say they want to receive marketing emails from brands they like at least once a month. 


If you want to secure the success of your email campaign, you better know who, or rather what, you’re sending to. 55% of all emails are opened on mobile devices, and even so, 1 in 5 email campaigns are not optimised for mobile. Creating a mobile-responsive design for your emails can increase clicks by 15%. 


Email marketing has the highest ROI out of any marketing channel out there, and is a fast growing business with huge potential for growing any business when used the correct way. 

So if you focus on personalisation with interactive video content and send it on Tuesday’s at 10am, you can consider yourself the email marketing master of 2022 and beyond. 

Stay up to date with the latest interactive video news & trends

Don’t just take our word for it

Ready to try Qiwio?

What a great idea! As a massive fan of “Choose your own adventure books” and visual novels, this appeals to me on so many levels. The devs have put a lot of thought into this app and it really shows.


This tool is amazing if you plan to create interactive videos or for any type of video content related business. Looking forward to using this tool in our business on a daily basis.


Qiwio is exactly what we were looking for! They have a fast loading and lightweight video player that doesn’t have a significant impact on our web core vitals. with Qiwio – performance was surprisingly refreshing!

Digital Shift

I have had some experience with other similar tools, but none of them had such a simple and logical user interface with incredible options as seen with Qiwio. The possibilities are endless!

Mary Zee

Once you have your content and marketing in place, Qiwio allows your customers to feel like they are in control. When every step of the sales journey becomes voluntary, sales are guaranteed to follow.


I’ve only been using Qiwio for a couple of days, but I’m already in love with it! I was able to create and post a video within 2 hours and the rate of interaction is already three times what I would normally expect.


Qiwio helps with better engagement and conversions for our video marketing efforts. The platform is simple and intuitive to use. And I love when founders pay serious attention to the design aspect of the product.

John K Qauntm

Qiwio is a brilliant interactive video solution. All the important features you need to create interactive video, without being over-complicated. And best of all: it also works smoothly for users in mainland China! Brilliant!

Shi Di Wen