Direct To Consumer ecommerce platforms are a great way for brands to connect directly with buyers, as well as collect data, create better customer experience, see insights on the customer journey and products.
Millennials are the major supporter of this type of platform, doing 60% of their shopping online and are used to buying straight from brands rather than large collective platforms.
D2C has not only shown to be cost effective, especially during the pandemic by cutting out the middleman to be able to offer cheaper products – but also a way of connecting to your demographic in a more profound way.
This way, brands can talk directly to their customer, catering to their needs and showing them content they want to see.
A good example of D2C marketing is with interactive video, as brands can offer a unique shopping journey that third party platforms cannot.
Interactive video means promoting products in an innovative way, letting consumers choose their own journey, shop directly through the video and explore products in a smooth, seamless way.
When brands create shoppable videos with complete outfits and accessories, they can add hotspots and buy buttons to specific products in the video, letting the viewer click and be directed to the item they like. This is exactly what D2C is about, as brands need to tap into the end consumer’s way of thinking, exploring and shopping.