D2C – The Millenial Marketplace

Direct To Consumer

Direct To Consumer ecommerce platforms are a great way for brands to connect directly with buyers, as well as collect data, create better customer experience, see insights on the customer journey and products. 

Millennials are the major supporter of this type of platform, doing 60% of their shopping online and are used to buying straight from brands rather than large collective platforms. 

D2C has not only shown to be cost effective, especially during the pandemic by cutting out the middleman to be able to offer cheaper products – but also a way of connecting to your demographic in a more profound way. 

This way, brands can talk directly to their customer, catering to their needs and showing them content they want to see. 

A good example of D2C marketing is with interactive video, as brands can offer a unique shopping journey that third party platforms cannot. 

Interactive video means promoting products in an innovative way, letting consumers choose their own journey, shop directly through the video and explore products in a smooth, seamless way. 

When brands create shoppable videos with complete outfits and accessories, they can add hotspots and buy buttons to specific products in the video, letting the viewer click and be directed to the item they like. This is exactly what D2C is about, as brands need to tap into the end consumer’s way of thinking, exploring and shopping. 

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What a great idea! As a massive fan of “Choose your own adventure books” and visual novels, this appeals to me on so many levels. The devs have put a lot of thought into this app and it really shows.


This tool is amazing if you plan to create interactive videos or for any type of video content related business. Looking forward to using this tool in our business on a daily basis.


Qiwio is exactly what we were looking for! They have a fast loading and lightweight video player that doesn’t have a significant impact on our web core vitals. with Qiwio – performance was surprisingly refreshing!

Digital Shift

I have had some experience with other similar tools, but none of them had such a simple and logical user interface with incredible options as seen with Qiwio. The possibilities are endless!

Mary Zee

Once you have your content and marketing in place, Qiwio allows your customers to feel like they are in control. When every step of the sales journey becomes voluntary, sales are guaranteed to follow.


I’ve only been using Qiwio for a couple of days, but I’m already in love with it! I was able to create and post a video within 2 hours and the rate of interaction is already three times what I would normally expect.


Qiwio helps with better engagement and conversions for our video marketing efforts. The platform is simple and intuitive to use. And I love when founders pay serious attention to the design aspect of the product.

John K Qauntm

Qiwio is a brilliant interactive video solution. All the important features you need to create interactive video, without being over-complicated. And best of all: it also works smoothly for users in mainland China! Brilliant!

Shi Di Wen